News

August 2010

Welcome to the new face of The Flooring Groups commercial contracts division.

This newsletter has been designed to inform our customers and potential clients of the initiative behind the company.

The company has expanded its portfolio to include a wide selection of floor covering materials. Our aim is very simple, to provide a 1st class service from design through to specification, installation and beyond.

We pride ourselves in promoting branded products from the industry top names in manufacturing. Working closely with suppliers to ensure expectations are met you can be assured of a complete professional installation.

Based at our established head office business in Islington our commercial contracts division is pro active in developing meaningful contacts within the construction industry. Our confidence in the experience, knowledge and technical support we achieve will guarantee a job second to none.

Our aim is to become a good source of knowledge to the community. You can rely on us to offer the best advice from within the industry. Our information is sourced from leading suppliers and organisations connected to the flooring trade.

Installations

Network Rail Portacabin Kings Cross Railway Station - The company has been introduced to Network rail. Working with a property maintenance company a contract was secured to replace the floor covering in one of the Portacabins used on site. The product supplied was Polysafe 3.5. Health and safety was a top priority and all expectations were fulfilled.

Fredericks Bar And Restaurant has been refurbished. Much to the credit of our fittings manager Jackie Wells for arranging at short notice the flooring works to the bar area were carried out overnight. The product used was Altro Designer 25.

Being new to social media the company has taken advice from several sources and designed a strategy to fit with our expectations in the development of our contracts division.

Our contract sales manager has a linkedin account and this started his interest in Social media. Because this is a global network, the contacts made in the early stages were just that, contacts. It soon became apparent that by joining and interacting with groups my profile was being looked at by all sorts of people. This was then linked to the company web site.

The next step came with the advice of opening a twitter account. This was done not knowing what to expect or what could be achieved until the final link was put in place, The Blog. By activating the WordPress application on the linkedin account it all becomes clear.

The blog is written as a newsletter/interactive page, Twitter is used to advertise the Blog and build your network and Linkedin shows the world the personnel. This in turn is linked to the company web site where the world can come and visit.
 
It’s all very simple.

We draw attention to our company,
We create interest through conversation
We encourage the desire to deal with us
We motivate our contacts into action by making an enquiry.

One of the first acronyms I ever learnt

A = attention
I  = interest
D = desire
A = action

So there's nothing new about social media marketing after all.

Company News

We would like to welcome Darren Hambridge to The Flooring Group. He takes the position of branch manager of our Islington head office. With 20 years experience in domestic flooring, Darren brings a wealth of knowledge and experience in soft furnishings to the company.

July 2010

Altro Facory Visit Stephen Foster contract sales manager visits Altro on 8th July. Invited by Tracy Hopkins ( pictured on the left)  was treated to a factory tour and held business meetings with Terry Oakley and Richard Kahn.

June 2010

We are pleased announce the appointment of Stephen Foster Contract Sales Manager as from May 2010.

Stephen brings a wealth of experience with him having worked in the flooring industry for over 30 years.

The Division is currently expanding and focussing on providing a 1st class service to end user clients, specifier and main contractor customers.

• We offer a vast selection of commercial flooring including carpet, carpet tiles, wood, vinyl, rubber, marmoleum and safety flooring from leading manufacturers.
• The Flooring Group comply with the health and safety regulations.
• Our fitters hold appropriate CSCS cards.
• Projects of all sizes undertaken.

Members of Contract Flooring Association and ‘Constructionline’ Registered

The contracts division can be contacted by  telephone  020 7609 1234 or e-mail stephen.foster@theflooringgroup.co.uk

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